In today's competitive business landscape, brand loyalty is a prized asset that companies strive to cultivate and maintain. With 65% of the average company’s business coming from existing customers, it’s easy to see why. There are several ways companies can provide more value to their customers, which is how to build brand loyalty. Let’s delve into a checklist of the key components that can foster stronger customer allegiance.

Reliability and consistency

Trust is the bedrock of brand loyalty. Demonstrating unwavering reliability in both products and services cultivates a sense of security among customers. If customers know a brand is reliable, they will return. You may not even have to wait for their return to benefit as 77% of customers will recommend a brand after one positive experience.

Ease of use and convenience

A seamless customer experience is a hallmark of loyalty brands. People prefer immediate gratification and opt for the more convenient option. That’s why we went from flip phones to smartphones. That’s why offering value-added services, such as insurance solutions, in an intuitive and user-friendly manner enhances the overall convenience for customers. When purchasing is too difficult, people find another option. Easy-to-navigate companies are more likely to have improved customer retention.

Expertise and guidance

Customers value brands that offer expert guidance to help them make informed decisions. In today’s digital age, things are increasingly complex so there is additional value in offering customers the option to connect with experts that can help them. For example, VIU by HUB provides access to knowledgeable advisors who can navigate the intricacies of personal insurance, further enriching a customer’s experience with the company.