In today’s economic conditions companies are faced with volatility, uncertainty and transformation at a fast-moving pace. In order to survive these conditions companies must be able to adapt to what is happening now AND be prepared to face what comes next. Strategic partnerships are increasingly important tools for companies as they respond to market disruptions and drive innovation and growth.

Strategic partnerships are something we see often in our everyday lives. For instance, a credit card company that wants to drive more purchases partners with a retailer to offer incentives or Starbucks places in-store coffee shops at Barnes & Noble bookstores. Partnerships are a common way for organizations to garner diversified revenue streams while also improving and deepening the customer experience.

Identifying and securing the right business partnerships can drive significant customer satisfaction and engagement, leading to an increase in an organization’s customer conversion rates and loyalty. At the very least, the right strategic partnership will add value to your product or service by expanding what you have to offer.

At VIU by HUB, we’re forming relationships with partners by seamlessly adding personal insurance offerings to their existing products and services. We do this through collaboration of our expertise in marketing, integration, technology, supply chain (insurance carriers) or a combination of these. Our strategic partners are realizing an increase in customer satisfaction while delivering a new growth channel through insurance.